Aims and Scope
JSB adopts a multidisciplinary approach within the realm of social sciences, specifically focusing on the integration of theory and practice in business management. The journal welcomes empirical, theoretical, and methodological papers encompassing a broad range of topics, including but not limited to:
Strategic Management: Corporate strategy, competitive advantage, and organizational agility.
Marketing Management: Consumer behavior, digital marketing, brand management, and market analysis.
Financial Management: Corporate finance, investment strategies, and financial risk management.
Production and Operations: Supply chain management, logistics, and operational efficiency.
Human Resource Management: Organizational behavior, talent development, and strategic HR interventions.