The October 2025 Edition of Jurnal Strategi dan Bisnis (JSB) marks the beginning of a new chapter with the launch of an improved publishing system. This issue features cutting-edge research and insights from the fields of marketing strategic and business administration for innovative ideas and solutions. Vol. 13, No. 2 continues our commitment to advancing scientific knowledge and addressing global marketing strategic and business administration through high-quality, peer-reviewed articles. 

Published: 20-07-2025