1. Sandy Dharma Samudra

Program Studi Ilmu Administrasi Bisnis, Jurusan Ilmu Administrasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Jember

2. Yuslinda Dwi Handini

Program Studi Ilmu Administrasi Bisnis, Jurusan Ilmu Administrasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Jember

3.  I Ketut Mastika 

Program Studi Ilmu Administrasi Bisnis, Jurusan Ilmu Administrasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Jember

4. Sandhika Cipta Bidhari

Politeknik Negeri Jakarta Jurusan Akuntansi DIV Keuangan dan Perbankan

DOI: https://doi.org/10.19184/jsb.v12i1.45934

ABSTRACT 

Digital marketing is a concept that can be carried out by all types of companies in the current digital era. The company that has implemented the digital marketing concept is PT KAI by creating a digital-based train ticket booking application called Access by KAI. This research was conducted using a descriptive qualitative research approach PT KAI created a digital-based service strategy such as the Access by KAI application by providing several menus and features that are fast and easy to use for customers when making train ticket purchase transactions using the Access By KAI application.

Kata kunci: Access By KAI, Strategic Services, Digital Marketing